As 2024 winds down, Ford is pulling out all the stops to encourage drivers to make the switch to electric vehicles (EVs). With a new year-end sales event, the automaker is offering substantial savings on its popular EV models—the Mustang Mach-E and F-150 Lightning. Whether you’re looking to buy or lease, Ford’s promotions include hefty discounts, financing options, and bonus perks that make EV ownership more appealing than ever.
Ford’s Expanded Discounts on EVs
Ford has upped the ante with its latest sales event, which launched on Friday. Here’s what’s on the table:
- 0% Financing for 72 Months: A no-interest loan option for eligible buyers.
- $5,000 Bonus Cash: Instant savings to reduce the cost of your vehicle.
- Free Level 2 Home Charger: Provided as part of Ford’s new “Power Promise” program.
- Standard Installation Covered: Ford takes care of installing the charger at no extra cost.
These offers apply to the 2024 Mustang Mach-E and 2024 F-150 Lightning, two of Ford’s top-selling electric models.
The Power Promise: A Commitment to EV Convenience
Introduced on October 1, Ford’s Power Promise initiative highlights the convenience and benefits of driving an EV. Key features include:
- Free Charger Installation: New EV buyers receive a complimentary Level 2 home charger with installation.
- 24/7 Live Support: Ford offers round-the-clock assistance to ensure a smooth EV experience.
- 8-Year/100,000-Mile Battery Warranty: Coverage that brings peace of mind to buyers.
Ford’s goal is to show drivers the ease of waking up to a fully charged vehicle every morning—a hallmark of EV ownership.
Bigger Savings for Lease Customers
Leasing customers can enjoy even larger savings:
- Mustang Mach-E: Up to $10,500 in lease cash, including $7,500 through the EV Red Carpet Lease program and $3,000 in bonus cash.
- F-150 Lightning: Up to $6,500 in lease savings, with $3,500 from the EV Red Carpet Lease program and $3,000 in bonus cash.
And yes, leasing customers also benefit from the free home charger with installation under the Power Promise.
| 2024 Ford F-150 Lightning trim | Starting Price | Range (EPA-est miles) |
| XLT | $62,995 | 240 |
| Flash | $67,995 | 320 |
| Lariat | $76,995 | 320 |
| Platinum | $84,995 | 300 |
| Platinum Black | $92,995 | 300 |
Buying vs. Leasing Ford EVs
| Aspect | Buying | Leasing |
|---|---|---|
| Financing Options | 0% APR for 72 months + $5,000 bonus cash | Up to $10,500 in lease cash (Mach-E) |
| Free Charger | Yes | Yes |
| Installation Fees | Covered by Ford | Covered by Ford |
| Long-Term Commitment | Ownership of the vehicle | Flexibility to upgrade after lease |
| Initial Cost | Higher upfront cost | Lower monthly payments |
Ford’s Growing EV Success
Ford’s efforts to electrify its lineup are paying off. In October alone, the company sold 6,264 electric vehicles in the U.S., pushing total EV sales for 2024 to nearly 74,000 units—a 38% increase compared to 2023.
Here’s how the numbers break down:
- Mustang Mach-E: Over 39,000 units sold, up 23% year-over-year. It’s now the second best-selling electric SUV in the U.S., trailing only the Tesla Model Y.
- F-150 Lightning: More than 24,600 units sold, making it the second best-selling electric pickup truck behind Tesla’s Cybertruck.
With nearly 3,000 dealerships now equipped to support EV customers, Ford is better positioned to meet the rising demand for electric vehicles.
| 2024 Mustang Mach-E trim | Range | Starting Price |
| Mustang Mach-E Select | 250 mi | $39,995 |
| Mustang Mach-E Premium | 320 mi | $43,995 |
| Mustang Mach-E GT | 280 mi | $53,995 |
| Mustang Mach-E Rally | 265 mi | $59,995 |
Why Ford’s Year-End Push Matters
Ford’s aggressive promotions come at a critical time. As the EV market heats up, these discounts and incentives could sway buyers still on the fence about transitioning to electric. Here’s why this is significant:
- Competitive Pricing: With discounts and 0% financing, Ford is leveling the playing field against rivals like Tesla.
- Improved Infrastructure: By covering charger installation and offering live support, Ford is reducing barriers to EV adoption.
- Market Positioning: Strong year-end sales will solidify Ford’s place as a leader in the growing EV segment.
Take Advantage of Ford’s Year-End Deals
If you’ve been considering an EV, there’s never been a better time to act. Ford’s year-end event combines financial incentives, added convenience, and the peace of mind that comes with their Power Promise. Whether you’re drawn to the sporty Mustang Mach-E or the versatile F-150 Lightning, these offers make switching to electric an attractive option.
With the sales event running through the end of the year, now is the time to explore Ford’s EV lineup. Don’t miss out on these exclusive deals—your fully charged future awaits.
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