Tesla’s Cybertruck Gets a Big Price Cut – But Is It Enough to Win Over Buyers?
If you really want to turn heads—and spark debate—there’s one vehicle that does it better than any other: the Tesla Cybertruck. With its bold, angular design and futuristic vibe, it’s a rolling statement piece. But while the Cybertruck has made a lot of noise since its unveiling, its sales haven’t quite matched the hype.
That might be why Tesla is now offering major discounts and valuable perks on the 2024 Cybertruck lineup. So, is this Tesla’s way of sparking new interest, or a sign that the stainless-steel beast isn’t hitting its mark?
Cybertruck: The Hype vs. Reality
When Elon Musk first announced the Cybertruck, he said it would cost just under $40,000. That was back in 2019. Fast forward to 2025, and we’re looking at base prices that start closer to $90,000. That’s more than double the original promise, and many early fans are understandably feeling a little burned.
Tesla claimed over 1 million reservations for the truck. Yet, according to reports earlier this year, fewer than 50,000 have translated into actual sales. Whether that’s due to pricing, the truck’s polarizing design, or simply shifting EV priorities, it’s clear that the Cybertruck’s rollout hasn’t gone as smoothly as Tesla hoped.
Big Discounts Are Here
To sweeten the deal, Tesla is now offering some serious discounts on the 2024 Cybertruck lineup—and throwing in lifetime perks that add even more value.
Here’s what’s on the table:
- Cyberbeast Foundation Series:
- $11,990 off MSRP
- Free lifetime Supercharging
- Some models include Full Self-Driving (Supervised)
- Standard AWD Cybertruck (2024 model):
- Discounted to $89,990
- Also includes lifetime Supercharging
- Some inventory units already have Full Self-Driving added
For U.S. buyers, this could mean saving a chunk of cash and gaining perks that could offset charging costs for years to come. Free Supercharging, for instance, is a rarity these days—especially as Tesla begins charging more at its stations. That alone could be a huge long-term benefit for owners who do a lot of road-tripping.
Yes, the discounts are real. But there are a few things to keep in mind:
- These are 2024 models. While we’re already in 2025, Tesla vehicles don’t follow the typical yearly update cycle of legacy automakers. That means a 2024 model might not be outdated—but it’s something some buyers still consider.
- Limited Inventory. Tesla has around 4,500 Cybertrucks listed in U.S. inventory right now, including both new and demo units. That’s not a huge number considering national demand, and inventory levels are likely to shift quickly.
- Polarizing Design. Love it or hate it, the Cybertruck gets attention. That attention isn’t always positive—especially in places where Tesla or Elon Musk aren’t viewed favorably. Owning a Cybertruck is as much a lifestyle statement as it is a vehicle choice.
| Model | Region | Original Price | Discount | Discounted Price | Added Perks |
|---|---|---|---|---|---|
| 2024 Cyberbeast (Foundation) | USA | $119,990 | $11,990 | $108,000 | Lifetime Supercharging |
| 2024 Cybertruck AWD | USA | $99,990 | $10,000 (approx) | $89,990 | Lifetime Supercharging, Some with FSD |
| 2024 Cyberbeast (Foundation) | Canada | CA $146,580 | CA $16,590 | CA $129,990 | Lifetime Supercharging |
| 2024 Cybertruck AWD | Canada | CA $127,780 | CA $13,790 | CA $113,990 | Lifetime Supercharging |
Canada’s Also Getting the Love
Good news for our neighbors up north: Tesla is offering similar Cybertruck discounts in Canada.
- Cyberbeast: Save CA $16,590
- AWD Cybertruck: Save CA $13,790
However, availability is much lower. As of now, only 72 Cybertrucks are listed in Canadian inventory. That makes this deal even more exclusive for buyers who act quickly.
If you’ve already been eyeing the Cybertruck, this discount could be the push you’ve been waiting for—especially if:
- You don’t qualify for federal EV tax credits (which the Cybertruck may not be eligible for)
- You’re interested in Full Self-Driving, which can be a costly add-on
- You drive long distances and would benefit from free Supercharging
- You love being different, and don’t mind driving one of the most controversial vehicles on the road
On the other hand, if you were hoping for a more budget-friendly entry into the Cybertruck family, this deal still may not close the gap. Despite the discounts, we’re still talking about vehicles priced around $90,000 or more.
Tesla’s Cybertruck discount campaign is clearly aimed at moving inventory—and turning more reservations into real deliveries. The offer of lifetime Supercharging is particularly attractive, and with Full Self-Driving included on some models, that’s another several-thousand-dollar bonus.
Still, the Cybertruck remains a vehicle that appeals to a very specific type of buyer. It’s not just a truck—it’s a statement. And while that makes it unique, it also limits its appeal.
If you’ve had your eye on a Cybertruck and were waiting for the right moment—this could be it. But if you’re on the fence or price-conscious, it might be worth watching to see how Tesla adapts next. Lower-cost models or even more aggressive incentives could follow, especially if inventory remains high. One thing’s for sure: Tesla isn’t afraid to shake things up. And the Cybertruck is living proof of that—love it or hate it.
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